Harigovind M

Friday 25, 2015


Letv, the Chinese smartphone brand is expected to launch its smartphones in India on January 5. The company had entered smartphone manufacturing just half a year ago. Letv’s smartphone portfolio includes devices like Le 1, Le 1s, Le 1 Pro, Le Max and Le Max Sapphire Edition. Letv also manufactures televisions and other peripherals like routers and audio devices.



Like many other Chinese smartphone vendors, Letv also claims its smartphones to be flagship killers. Letv smartphones run EUI based on Android Lollipop. Letv’s smartphones have been about bezelless design and extensive detailsof metal. Letv also makes internet connected devices, designs interfaces and its website LeMall.com is one of the fastest growing e-commerce site in China.


The Le 1s and the Le Max sport company's LeTouch fingerprint sensor, which according to LeTV's claims, can recognise an imprint in just 0.15 seconds and is 99.3 percent accurate. The Le 1s comes with a 5.5-inch full-HD (1080x1920). The all-metal smartphone starts at CNY 1,099 (roughly Rs. 11,500).


The Le Max, which is also an all-metal smartphone, comes with a 6.33-inch 2K display. It is powered by Qualcomm's Xiaolong 810 SoC. It was launched in China with the most affordable variant priced at CNY 2,999 (roughly Rs. 30,500).


Le TV also recently launched a Snapdragon 810-powered 65-inch 4K TV. The company is also rumoured to launch the Le Max Pro at CES.


With all the other Chinese brands in the Indian market currently, It would be interesting to see how Letv places its product and whether it will choose offline or online only model.





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